As a sponsor of the Phillies since 2017, this new multi-year partnership will see Yuengling roll out new, limited-edition Phillies Yuengling Lager cans emblazoned with the retro Phillies logo. These special Phillies Yuengling Lager cans will be available on shelves in 12-pack cans in select markets, or at Citizens Bank Park in 16-ounce cans.
“As an ‘Official Lager of the Philadelphia Phillies,’ we not only get to celebrate our Pennsylvania roots, but we also have the ability to bring unique, customized experiences to Yuengling and Phillies fans, whether in-game or at-home,” said Wendy Yuengling, chief administrative officer and 6th generation family member, D.G. Yuengling & Son, Inc.
Yuengling will also extend its partnership with Philadelphia Phillies’ pitcher and brand ambassador Aaron Nola, the first active MLB player to have a partnership with a beer brand. The partnership with Aaron Nola includes a variety of elements including personal appearances on behalf of the brand, fan meet & greets, special promotions to meet the Philly All-Star, a chance to win a Yuengling Phillies home vending machine, social media sweepstakes and giveaways, local Philadelphia advertising and support of Aaron’s 2020 local community efforts.
The sponsorship always will expand Yuengling’s presence at Citizens Bank Park, including a new bar, expanded signage, “Yuengling Wednesday,” ticket sweepstakes and opportunities to meet Nola and other plays, and TV, radio and digital advertising, including media integrations during all Phillies home games