“Spread Your Wings” builds on the Yuengling Eagle iconography, centering on its eagle wings to symbolize the unique qualities of both the brand and today’s consumers.
“The ‘Spread Your Wings’ campaign represents the values of strength, hard work and resiliency that have been a large part of our success for over six generations,” said Wendy Yuengling, 6th generation daughter, D.G. Yuengling & Son, Inc. “It symbolizes the independent and spirited nature of the Yuengling brand and embodies the energy and passion of our loyal fans, while inviting new drinkers to discover us as well.”
Starting May 14, “Spread Your Wings” will roll out via a fully integrated advertising campaign including video, audio, out-of-home, print and social media highlighting inspiring moments that challenge an individual’s physical, intellectual and creative limits. The campaign will look to empower and inspire drinkers to tap into their inner drive and realize their full potential every day in every way.