D.G. Yuengling & Son, Inc. rolled out its limited-edition camouflage cans in partnership with military veteran
The Yuengling Stars & Stripes program is dedicated to supporting our nation’s veterans through Team RWB. The new cans, emblazoned with a unique desert camouflage print and Team RWB logo, are part of a continued effort to pay tribute to the men and women who served our country.
Starting this month, these special Yuengling LAGER camo cans will be available for a limited time this summer across Yuengling’s 22-state footprint in 12-ounce 12-pack, 12-ounce 24-pack as well as 24-ounce cans. The camo cans will include a Snapchat code that will allow users to engage with the brewery’s iconic Yuengling Eagle and invites consumers to donate to Team RWB, a nonprofit forging America’s leading health and wellness community for veterans.
Yuengling has been supporting the U.S. military for many years. The Brewery has partnered with various military-centric organizations including Team RWB, Operation Gratitude and Tragedy Assistance Program for Survivors (TAPS) in support of their collective efforts for our nation’s heroes.
Lee Brice, American country music singer and songwriter and Curb Records recording artist will also be involved in the Yuengling Stars & Stripes program by promoting donations to Team RWB through performances on behalf of the Yuengling brand, fan meet & greets, and chances to win tickets and other music giveaways.