The wine and spirits distributor announced a minimum donation of $200,000 for communities hurt by the California wildfires.
But the contribution could be greater, depending on the success of Young’s “Campaign to Rebuild Napa and Sonoma.” A percentage of sales will be donated to three organizations, Rebuild Wine Country to build homes through Habitat for Humanity; the Sonoma County Resilience Fund organized by Community Foundation Sonoma County; and the Disaster Relief Fund mobilized by Napa Valley Community Foundation.
“The devastation in California wine country is personal for Young’s, since we have many employees and winery partners who live and work in the impacted areas,” said Chris Underwood, CEO, Young’s Market Company. “The Young’s family rallies together to help our colleagues and the communities we serve in times of need, and we want them to know that we’re behind them.”
Among the company’s 1,000 employees in Northern California, several lost their homes to the fires and dozens of employees and their families were evacuated and displaced from their homes. Additionally, many of the company’s winery partners suffered damage to their properties.
To help its employees, the company has setup the Young’s Disaster Relief Fund to provide financial support to employees who have lost their homes or suffered property damage in the fires. Donations can be made to The Underwood Family Foundation, which is a tax exempt non-profit fund under OneOC’s 501(c)3. To donate, visit: Young’s Disaster Relief Fund.