WX Brands said it acquired the 100,000+ case portfolio of wines from the Niven family, widely considered as the pioneers of the Edna Valley AVA, for an undisclosed sum.
Included in the sale are the wine brands True Myth, Tangent, Baileyana, and Zocker. WX Brands will also now run and manage the Baileyana tasting room housed in the historic 1909 Schoolhouse in San Luis Obispo, CA.
“The Niven family has farmed in Edna Valley for more than 40 years. Their understanding and love of the region is reflected in the wines they produce,” said WX Brands President and CEO Peter Byck. “With their quality, regional focus, and price segments, this collection of consumer and trade favorites fits perfectly into our existing portfolio of nationally distributed wines. WX Brands is proud to carry on the Niven legacy.”