Jelly Jar Wines was established in 2008 by fourth-generation Napa Valley winemaker Andy Pestoni and his wife Shannon. Terms weren’t disclosed.
“We are excited to add Jelly Jar Wines to our lineup,” said WX Brands CEO Peter Byck. “These are quality, approachable wines with tremendous consumer appeal.” The company’s other brands include such brands as Bread & Butter, Jamieson Ranch Vineyards, and Chronic Cellars.
Jelly Jar Wines are crafted in a food-friendly style that recalls the founders’ family heritage, hearkening back to a time when Italian immigrants to the United States made their own wine to be enjoyed with family and friends around the table—often out of jelly jars instead of wineglasses. The brand’s tagline reflects the warmth and optimism of its original story: “May your glass always be half full.”
“We’re excited for WX Brands to become the steward of Jelly Jar,” said Shannon Pestoni. “We know it’s the right fit to take the brand to the next level.” Jelly Jar wines include a Zinfandel and a new Red Blend that will launch in the high growth ultra-premium price category of $15.”
The Pestonis won’t be staying with the brand.