Wine & Spirits Wholesalers of America (WSWA) President & CEO Michelle Korsmo promoted seven team members and created a Member Advocacy department to better serve almost 400 family-owned member companies, nationwide.
Catherine McDaniel, formerly Vice President of Federal Affairs will be joining the Executive Team as Senior Vice President, Member Advocacy. In her new role, McDaniel will be responsible for top-to-top advocacy, grassroots efforts, the WSWA-PAC and member recruitment and retention.
Kari Langerman will also be joining the Executive Team as Vice President, Meetings and Conventions. In her new role, Langerman will be responsible for the execution of the annual WSWA Convention & Exposition as well as the smaller meetings we hold for our members throughout the year.
Dawson Hobbs and Jo Moak will continue to focus on Government Relations and Legal and Regulatory challenges facing wholesalers, respectively, while taking on a larger view of the association’s work in new Executive Vice President roles.
As data continues to play a pivotal role in making advocacy efforts smarter and more targeted given the regulatory and policy landscape, Bob Wiggans will be taking on a new role as Senior Director, Database Services to better serve WSWA members with data management and analytics service and support.
Emily Magram will be taking on the role of Senior Manager, Marketing Communications, a critical position with the Communications Team, working to actively raise the profile of the WSWA brand while promoting association series of real and virtual events, as well as campaigns and initiatives.
Austin Mendes will be continuing in his current role as a Federal Affairs Coordinator but adding interim Membership Advocacy Coordinator responsibilities to his daily work.