Josh Cellars Wines launched a series of 10 poignant videos featuring founder Joseph Carr sharing personal stories about his father Josh, and his unlikely journey to building Josh Cellars Wine as a tribute to his Dad.
You can see the spots here.
The ads are set in unexpected environments that reflect Josh and Joe’s humble background including a backyard garage and a vintage red truck. Many of the spots close with Joseph Carr inviting you to have a taste, and let him know what you think.
Josh Cellars has cemented its place as the hottest wine brand in the country representing an impressive 60% of all dollar growth in the $10-$15 domestic wine category so far this year. Leveraging this growth, Josh Cellars is launching the new digital ad campaign, with an investment of $10 million dollars with distribution on leading video and social media properties including Hulu, YouTube, Facebook, Instagram, CNN.com, WSJ.Com, NBC.com and NYTimes.com.