Wiseacre Brewing Co., which just completed a 40,000-square-foot brewery in Memphis that can produce 100,000 barrels of beer a year — five times the previous capacity – said it will begin statewide distribution in five new states – Kentucky and New Jersey in February and Colorado, North Carolina and South Carolina in March.
Wiseacre is also launching a new year-round beer, Bow Echo, a hazy IPA with notes of citrus and tropical fruit and a fluffy texture derived from oats. Bow Echo Hazy IPA will join Ananda India Pale Ale, Gotta Get Up to Get Down Coffee Milk Stout and the Great American Beer Festival Bronze Medal-winning Tiny Bomb Pilsner as part of Wiseacre’s signature lineup.
Wiseacre is currently sold in Alabama, Arkansas, Florida, Georgia, Illinois, Louisiana, Pennsylvania, Mississippi and Tennessee, so the expansion will mean that Wiseacre fans in a total of 14 states will be able to buy all of the Memphis-based brewery’s year-round beers closer to home.
With new canning technology and equipment, Wiseacre can introduce new packaging options such as 16 ounce cans and 12-packs, including a 12-can Variety Pack featuring Ananda, Gotta Get Up to Get Down, Tiny Bomb and a rotating seasonal beer.
Sun Bump Belgian Wit will be the first of the rotating seasonals – it made a brief appearance last year, but this marks its first full year of extended distribution.
“In light of COVID, we’ll hold off having events at bars and restaurants for now so we can continue to follow safe business practices for our staff, distributors, retailers and customers. And while this launch will look very different from those in the past, we are no less excited for it!” Kellan Bartosch, WISEACRE co-founder, said.
“We will start shipping beer to new places with the promise that there will be a true On-Premise launch down the road when it’s safe. That may be in the summer or it may be well after, but we are committed to bringing the excitement of a market launch when the time is right. In the meantime, it is thrilling that, even in these times, we have distributor partners, retailers, and customers in far away places who can’t wait to drink Tiny Bomb and the rest of the WISEACRE family of beers!”