Lemonade Stand at Main & Vine, a new line of wines blended with natural flavors of freshly-squeezed lemonade and ripe sun-kissed fruit. The wine is available nationally in two blends, Lemonade Moscato and Strawberry Lemonade Rosé, with a suggested retail price of $6.99 for 750mL and $11.99 for 1.5L.
Lemonade Stand at Main & Vine is the first mainstream wine brand to enter the lemonade category with varietal wines. Lemonade Stand at Main & Vine wines are lower in alcohol at 6.5% ABV and only 90 calories per 5 oz serving, as well as vegan-friendly and gluten-free. Available in 750mL and 1.5L bottles.
Lemonade-flavored products have already taken off in other alcoholic beverage categories and account for over $1.1 billion combined in the beer, seltzer, and spirits segments[ By bringing wine into this growing category, Wine Group expects Lemonade Stand at Main & Vine to bring new consumers and occasions to the brand and to the broader wine category, as, according to shopper data, flavored wine is a key driver for new buyers in the alcohol category.
“As a company, we are strategically focused on building new brands and launching innovative products that connect with all types of alcohol beverage consumers,” said Jeff Dubiel, Wine Group’s Chief Marketing Officer. “Lemonade Stand at Main & Vine is our most recent example. Sweet and flavored wines have been effective at bringing new consumers into the wine category, and we’re particularly excited about our potential as a first-mover in the lemonade space in wine.”
Lemonade Stand at Main & Vine will also support a fellow “lemonade stand,” Alex’s Lemonade Stand Foundation for Childhood Cancer. A donation from Lemonade Stand at Main & Vine will go towards furthering the foundation’s mission of changing the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer.