Rising Phoenix Group, Inc., a spirits marketing firm and its partners will donate up to $1 for all bottles distributed during April to wine and spirits retailers, bars and restaurants in Maryland, Delaware and Washington, DC to The Children’s Cancer Foundation (CCF).
Cancer continues to be the No. 1 cause of disease-related death in children. Research for children with cancer, especially for those with sarcomas and brain cancer, lags nearly two decades behind their adult counterparts. Since 1983, CCF has awarded more than $37.6 million for area hospitals and researchers to treat and cure childhood cancers including The Johns Hopkins Hospital, The National Cancer Institute, and Georgetown Lombardi Comprehensive Cancer Center.
Bottles will be easily identified with “Share the Love” bottle hangers at wine and spirits retailers. The brands will send funds raised directly to CCF to support research and programs in the local community to support pediatric cancer researchers, facilities and programs in the Maryland, D.C. and northern Virginia region.
Brands participating in the “Share the Love” promotion are Bacoo Rum, Black Button Distilling, COA Tequila, Montgomery Distillery, MurLarkey Distilled Spirits, and Prichard’s Distillery with wholesale partners Atlantic Wine & Spirits, Bacchus Wine & Spirits, Legends/Blueprint Brands, and Breakthru Beverage Group (Washington, DC).
The “Share the Love” campaign is the second program that the Phoenix Rising Group has initiated. In December 2018, the donation program raised $4,500 for Toys for Tots.