For the second consecutive year, Wicked Weed Brewing has won a Clear Choice Award. This year, the unique beer bottle Ardagh Group manufactured for Wicked Weed won Glass Packaging Institute‘s Clear Choice Award in the Beer, Cider and Flavored Alcoholic Beverage category.
The Wicked Weed 500ml Sour collection captures the perfect blend of a classic Belgian beer bottle and a champagne bottle, with a 29mm cap and neck that accommodate a wine cork to finish the presentation.
The long neck, beveled base and deep punt help set this innovative beer package apart from the pack, and showcase the brand’s premium spot on the shelf.
“The 2018 Clear Choice Awards bring into focus the connection brands can make with consumers through eye-catching, sustainable and innovative glass packaging,” said Joe Cattaneo, Acting Executive Director, GPI. “Every year, the vast majority of new products launched in beer, wine and spirits are packaged in glass containers, and these Awards celebrate the design leaders.”
The winning glass containers were selected by an independent panel of food and beverage packaging professionals, including Tom Bobak, Founder & Editor-in-Chief, American Craft Beer LLC; Anne Marie Mohan, Senior Editor, Packaging World; and Denise Purcell, Head of Content for the Specialty Food Association.
“Ardagh Group is proud to have earned more than 90 Clear Choice Awards during the last 29 years,” said Alex Robertson, Chief Commercial Officer of Ardagh Group’s North American Glass division. “We continue to demonstrate our commitment to innovation and new product development, and are pleased that many of the world’s leading brands continue to choose glass packaging because of its ability to preserve product integrity, its beautiful shelf appeal and its endless recyclability.”
Since 1989, the Clear Choice Awards has honored consumer product goods manufacturers who find unique ways to use glass packaging to tell the story of their brand, create glass packaging designs that stand out on the shelf, and help brands meet sustainability goals.