APPOINTED: Chilean-American actor Pedro Pascal as the new star of Casillero del Diablo’s global Wine Legend campaign. Pascal will play a new, mysterious character linked to Casillero del Diablo’s renowned wine legend in upcoming advertising programming centered around television, video and social media. The campaign continues the tradition of Casillero del Diablo’s striking cinematographic advertising initiatives, and will debut later this year.
HIRED: Marten “Marty” Compton by North Coast Brewing Co., Ft. Bragg, Calif., as VP-sales and marketing. . . . Tony Kalich joins Infinium USA as senior vp-sales. He joins fromDeutsch Family Wines & Spirits where he was senior vp-distributor elations and sales capabilities.