Who & What —

Breakthru Beverage Group names Melissa Calderwood as Executive Vice President & Chief Financial Officer effective June 1, 2020. Calderwood succeeds industry veteran Gene Luciana, who has served as the company’s Chief Financial Officer since the inception of Breakthru Beverage Group after joining Charmer Sunbelt Group in 1992.  Most recently Calderwood served as Senior Vice President and Chief Financial Officer of five operational businesses at media and entertainment company, iHeartMedia