The “Super Sponsorship” dethrones beer as the leading South by Southwest sponsor in its category, the company said.
“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president, White Claw Seltzer Works. “This brand has been built through the great passion and celebration by our fans, connecting the brand to culture and sharing it through their social channels. We are excited to support SXSW, an event that has always been ground zero for innovation in culture and technology.”