That’s the obvious conclusion of this fascinating infographic that finds over a lifetime, people will spend five years, four months on social media, compared to seven years, eight months watching TV.
When it comes to spending your ad dollars, the big three social media where people spend the most time are YouTube, Facebook and Snapchat.
We admit we’re somewhat skeptical about social media, but it seems to us that marketers would do better focusing on TV for reach rather than on social media.