Terry Wheatley had been EVP-Sales and Marketing, a role she’s held since the 2014 purchase of Canopy Management, a wine company she co-founded in 2008. Pat Roney remains CEO.
Since the acquisition, Roney and Wheatley have led the company on a rapid round of purchases including B.R. Cohn Winery, Swanson Vineyards, Delectus Winery, Clayhouse Wines, Firesteed Winery, Tamarack Cellars, Buried Cane, Cameron Hughes Wines, Layer Cake, Cherry Pie, IYSK and Splinter Spirits. Vintage Wine Estates also has relationships with Grounded Wine Company, founded by Josh Phelps, French Blue Wines, founded by Roger Scommegna and Stephanie Rivin and Patricio Gouguenheim of Gouguenheim Wines.
With her promotion, Vintage Wine Estates is being reorganized.Wholesale Sales, Exclusive Brands, Direct-to-Consumer, including Tasting Rooms, Wine Clubs, E-Commerce and Telesales, Human Resources, Marketing, Company Communications and Social Media report to Wheatley. Production and Operations, Finance and IT will continue to report directly to the CEO.