What We’re Reading & Watching —

Watch This Video and See What’s Inside That Giant Salt Lake City Building. Hint: It’s Liquor Worth Up To $40 Million

The Utah Department of Alcoholic Beverage Control has released its latest informational video, which takes consumers inside the giant Salt Lake City liquor warehouse.  It’s a great video, well worth watching – and wholesalers should do something similar in every state.   (Salt Lake Tribune)

 

Millennials Have Sparked a Sober Revolution, and Alcohol Brands Are Starting To Notice

The Washington Post has awakened from its slumber – or paused in its continuing attacks on President Trump – to notice that many are embracing the #SoberLife and companies are capitalizing on it with a raft of sober events, products and so many hashtags.  (The Washington Post)

 

How to Build a Financially Successful Drinks Program
Panelists at SommCon in Washington, D.C., share their tips for building a balanced beverage concept-and maximizing profitability.  (SevenFifty Daily)
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