Why Carmine Gallo Thinks Budweiser’s Super Bowl Spot is Great
In a word, because it stars employees. If it’s great, Budweiser sales will rise in the next four weeks. We don’t expect that to happen. Not because it isn’t a good commercial – it is – but because it’s airing at the wrong time. It would be best to air the commercial during a disaster, when Budweiser is supplying canned drinking water.
Carmine Gallo is a speech coach and writer. For his viewpoint, as expressed in Forbes, click here.