Brooklyn Brewery’s Oliver: New England IPA is a Fad
And, the Brooklyn Brewery brewmaster went on to say Brooklyn isn’t interested in producing imitations of style.
“These things come and go. I have seen a great many fads over my 28 years of brewing: Three or four years ago it was black IPA. Now it’s hard to find one. New England IPA is a beer style that can be really tasty when it is well made, but it can’t even sit on a shelf for two weeks. It has no shelf life to it at all. It’s the first beer style based around Instagram culture and social media.” Read more here, from the UK’s Morning Advertiser.