Brands Go to War
Feb. 24 was the day that changed everything. When Russia invaded Ukraine, it marked the first globally significant war of the social media era, and the first globally experienced event not involving Trump or COVID since the Great Recession. Together, brands are learning on the fly how to navigate war, as the world watches.
The first challenge facing brands during wartime is tone and placement of creative. A jubilant Applebee’s spot juxtaposed with war coverage on CNN went viral for all the wrong reasons, as did a Sandals Resorts ad.
How Retailers Are Creating Robust Wine Markets in Smaller U.S. Cities
A new wave of retailers and wine bars is finding success in smaller markets that have typically been overlooked. They share tips and tactics for getting the wines they want, increasing sales, and building community in local markets.