Wine Label Color Drives Sales and Communicates Brand Values
Wine consumers do judge a wine by its label—whether they mean to or not. (Wine Industry Advisor)
Why It Might Be Time for Budweiser to Give That Horse and Dog a Rest
Budweiser’s latest Super Bowl commercial didn’t make the top 10 in the USA Today Admeter poll, leading AdWeek to conclude “Repeating a winning formula doesn’t work forever.” Somehow, given the fact that none of Anheuser-Busch’s six SuperBowl spots made the top 10, we doubt that it was the Clydesdale and dog concept, but rather something more fundamental. Exactly what, we don’t know.
Researchers address challenges in wine production
Washington State University researchers are studying the fermentation process of wines and ciders to adapt to sudden climate changes affecting grapes. (The Evergreen)
Freezer Cocktails Are the Stress-Free Option We All Deserve Right Now
The minimum ABV that will keep alcohol from turning to ice in a standard home freezer is 30%. Freeze-ahead cocktails are the hot new pandemic-era drink trend, even as many bars and restaurants fill back up. (Wall Street Journal – paywalled)