What We’re Reading —

Dawn of the $95 Wine Box

Who doesn’t like a bargain box of wine, but one producer is really pushing the boat out. (Wine-searcher)

Anheuser-Busch Super Bowl ads miss industry mark — again

A-B, which topped the USA Today Ad Meter rankings for 10 years in a row at the turn of the century is now in a seven-year drought.  Experts say it’s missing huge branding opportunities at a time when execs are trying to sell more beer and grow revenue. “If I worked there, I would take a long look at what happened,” said Derek Rucker, a marketing professor at Northwestern University’s Kellogg School of Management. “The Super Bowl is too big of a stage to settle for mediocrity of any kind.” But A-B execs shrugged their shoulders, said they look to social media engagement to measure success. (St. Louis Post-Dispatch)

 

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