What We’re Reading —

Liquor Makers Need to Sober Up to the Decline in Teenage Drinking

Roughly 56% of those over 25 drink alcohol, compared to just 20% of those under 21, down from 28% in 2002.  Bev/al marketers would take that as a good sign:  Industry efforts against underage drinking are working.

But what if, asks The Wall Street Journal, that decline is long-term?  What if those under-21s don’t start drinking when they become legal drinking age adults?  “Even as the U.S. packaged-food industry has entered a period of decline, liquor producers have continued to take the strength of the U.S. market for granted. They may need to plan for a more sober future,” the article warns.  Read it here.

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