109-year-old boat, owned by Anheuser-Busch co-founder, will soon tour the Susquehanna River
The Chief Uncas, a 55-foot mahogany electric boat built in 1912, was the pleasure craft owned by Anheuser-Busch co-founder Adolphus Busch. It was used by his family at their summer estate on Otsego Lake near Cooperstown, N.Y.. The boat was purchased by the Susquehanna National Heritage Area and will be open for tours on the Susquehanna beginning in 2022. (Lancaster Online)
How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline
Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, VP-Insights and Strategy for Anheuser-Busch. Dave Knox sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands. (Forbes.com)