A Post Lock-Down Opportunity for Wineries
Off-premise sales have exploded! Danny Brager of Nielsen calculates to replace the lost revenue from restaurant sales, corresponding alcohol sales in off-premise accounts must increase by at least 20%.
Wine sales increased by 29%, according to Nielsen data. Add online sales into that growth rate and we appear to be back to around a 10% growth rate in wine sales, at least for the present.
That’s great news, but there are two ancillary questions: 1) is that sustainable growth – will it continue post-lock-down, 2) how does that help small wineries if almost all of this demand goes through grocery? (SVB on Wine)