Will LQD Craft Malt Beverages Help Anheuser Busch Reimagine Alcohol?
For the Brewers Collective — a group of 13 craft partners, including Platform Beer Co., Goose Island Beer, Devils Backbone, Wicked Weed Brewing and Karbach Brewing — a focus on craft malt beverages could be the ticket to increased sales and a higher profile for the craft business unit within Anheuser Busch, the U.S. division of the world’s largest brewer.
This LQD launch may also bring added attention to the craft malt sector, a growing category where New Belgium, Devils Backbone, Oskar Blues and a few others have made forays, but not all have gone the distance. Still, using just a few ingredients and focusing on quality might spell success for the Brewers Collective and Anheuser Busch, especially with a huge parent company behind the new brand. (FoodDive)