The Hidden Political References in DC’s Craft Booze Scene
In the bars and distilleries of the Ivy City neighborhood, the Hill’s influence runs deep. (InsideHook)
Alcohol Industry Segmentation Offers NHL New Partner Opportunities
As partnership deals come and go, the league is figuring out how to carve out more space in the alcohol industry as consumers themselves become equally segmented in what they drink. Beyond just beer and spirits, professional leagues are now branching into official partnerships within segments like the NHL’s partnerships in hard seltzer and shots.
As the NHL’s beer deal with MillerCoors and Molson Coors expired in June, it has given the league an opportunity to rework its partnerships in the alcohol industry. The NHL has partnership agreements in beer and liquor categories with Boston Beer, New Amsterdam Vodka and Jägermeister. Several other deals are expected in the coming months and Boston Beer is non-exclusive. (Front Office Sports)