What We’re Reading —

It Shook the Food Business by Snagging Burger King, Kraft And Heinz. Now 3G Is Reeling.

3G Capital is the firm behind InBev‘s takeover of Anheuser-Busch.  At the time over the takeover, we noted that the Belgian-Brazilian brewer was good at cutting expenses and at acquisitions but miserable at selling beer.  Turns out it’s even worse at selling ketchup, cheese slices and burgers.  Now 3G’s strategy of cutting costs relentlessly but not spending on new ideas appears to be running out of juice.  (Wall Street Journal)

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