The Inside Story Of Biggest Campaign In World Cup History
Budweiser went big with its Light Up The 2018 FIFA World Cup campaign. If you were watching, you definitely saw the technology. Travis Yoesting has the behind-the-scenes story of how it was developed – and just how cool it actually is. (The 18)
HOW TECHNOLOGY COULD CHANGE WINEMAKING: Interesting study from the University of Melbourne, Australia. Read it here.
CHARLESTON’S HIGH WIRE DISTILLING HELPING TO REDEFINE AMERICAN WHISKEY: distillers are now attempting to capture what they love about their hometowns in highly personal whiskeys that bear little resemblance to the bourbons and Tennessee whiskeys which have long ruled the domestic brown liquor market. While craft spirits haven’t come close to outselling the major brands, Imbibe Executive Editor Paul Clarke believes they’re successfully broadening notions of what can be done with fermented grain.
For one craft distillery, among the resources they could access as distillers in South Carolina were the agricultural minds at Clemson University; the seed-saving acumen of Anson Mills and the state’s history of small-scale farmers cultivating crops for flavor. Those attributes came together in Jimmy Red corn, which Anson Mills’ Glenn Roberts introduced to High Wire. Read more here, from The Post and Courier of Charleston, S.C.