Total Beverage Solution will manage two WarRoom Ventures brands: Lapis Luna, whose slogan “reach for the moon” has helped it expand quickly to 25,000 nine-liter cases in the last 12 months, and Bubble Butt Rose Wine Seltzer, which launches nationally in January.
“We couldn’t be more excited about this partnership with WarRoom,” said Matt Brown, Total Beverage Solution strategic wine partnership manager. “Lapis Luna is great value brand with an inspiring, authentic story, and Bubble Butt Rose Wine Seltzer combines four fast-growing categories – hard seltzer, rose, sparkling wine, and canned wine.”
“We want Bubble Butt Rose Wine Seltzer to redefine the category,” said Ken Warwick, partner at WarRoom Ventures, owner of Villa San Juliette Winery in Paso Robles and creator of American Idol. “We are delighted to have found a strategic partner in Total Beverage Solution that can help us make it happen.”