VIVE Hard Seltzer Enters Texas

VIVE Hard Seltzer (Braxton Brewing Co., Convington, Ky.) announced its long-anticipated launch into H-E-B markets. Ohio’s leading regionally crafted and produced hard seltzer will soon bring its first-of-its-kind Fruit Punch Hard Seltzer Variety Pack to Texas store shelves, taking another bold step into the adult beverage industry. With a commitment to quality of ingredients, purity of flavor and authenticity, VIVE Punch will be available beginning this June at an SRP of $15.99 for each 12-pack of naturally sweetened flavors like Original Punch, Southern Punch, Sunrise Punch and Tropical Punch.