Villa Maria New Zealand (Ste. Michelle Wine Estates) signed an exclusive multi-year contract as the official wine partner of Cirque du Soleil touring shows throughout the USA. The partnership begins with the June premiere of Luzia in Hartford, Conn. and will continue through Dec. 31, 2020.
The partnership will see Villa Maria’s wines—including their Private Bin Sauvignon Blanc, Private Bin Rosé, and Private Bin Pinot Noir—served at more than 625 performances annually throughout the U.S. at Cirque du Soleil’s Big Top shows, including VOLTA™, LUZIA™, Amaluna™ and Alegría™ in major cities, such as Chicago, Los Angeles, New York, San Francisco and Washington, D.C.
“I am delighted to announce this ground-breaking partnership,” said Karen Fistonich, Executive Director of Villa Maria. “Villa Maria and Cirque du Soleil are both passionate about providing world-class experiences and we are thrilled to be working together. We look forward to bringing our wines to Cirque du Soleil’s guests through this unique partnership,” Fistonich continued.