Van Gogh Vodka will release a limited edition #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. This is the second release in the Goghgirl campaign which celebrates the work of female artists and raises money for female initiatives with every bottle sold. The new bottle, containing Van Gogh’s classic 80 proof vodka, will be available at retail locations in select markets. SRP: $24.99.
375 Park Avenue Spirits CEO Jason Schladenhauffen said, “The inspiration for this project was driven by all the amazing women I’ve been surrounded by throughout my life, most recently my wife and daughter, and my hope is that the #GoghGirl campaign will inspire women everywhere to feel empowered to overcome obstacles and celebrate life’s achievements.”
“This piece exudes movement and gives a windmill-like effect as if everything is in a continuous motion,” said Price, the artist. “I wanted to really showcase the beauty of a woman by adding two faces with pink cloudy hair, a black-stemmed plant to represent growth and the moon as an ode to Van Gogh.”
A multi-pronged campaign, Van Gogh Vodka will donate $1 per bottle sold to the Loveland Foundation, a charitable organization dedicated to bringing opportunity to multicultural women and healing to communities of color. The brand will also partner up with the Cocktail Bandits, industry experts and female bloggers, to release a special recipe called the “Yes, Honey cocktail” in April.