United Airlines said it would resume selling liquor in the coach cabin beginning Nov. 15 on flights of at least 301 miles in duration. Prices range from $9 to $10, and top-tier rewards members will be comped when in coach.
Payment will be collected using United’s contactless method which requires saving a valid form of payment in the carrier’s mobile app before departure.
Until now, United has served only beer, wine and hard seltzer in coach.
In a statement, United explained, “Our decision to bring back liquor was heavily informed by feedback from both our customers and employees. The incidence of unruly passengers is very low compared to our number of customers overall and is also low in comparison to what other U.S. carriers are seeing. With travel demand on the rise and the many safety protocols we have in place, particularly with our suite of contactless payment solutions, now felt like the right time to expand our inflight beverage menu.”