BEE Beverage Consulting & Services B.V., an American/Dutch beverage import company, has begun taking orders for Two Roots Brewing Co.’s core styles, Enough Said Helles, Straight Drank IPA, and New West IPA. Products are expected to be available on shelf to consumers late 2021 and are available now online in the U.K. and the Netherlands.
“Led by young adults looking for healthier, alcohol-free beverages, the European non-alcoholic craft beer scene continues to gain strong momentum—creating a tremendous opportunity for Two Roots.” said Maikel van de Mortel, chief marketing and revenue officer. “Aligned on best-in-class execution and impressed with their intimate market knowledge, we believe BEE Beverage to be the perfect distribution partner to represent the Two Roots brand in the European market.”
Edwin Blom, co-founder of BEE Beverage, said the “initial focus will be on the Benelux and United Kingdom, though we anticipate entering other key markets in 2022.”