Non-alcoholic craft beer brewing pioneer Two Roots Brewing Co., the only non-alcoholic craft brewer to win back-to-back medals at the Great American Beer Festival, said it signed Sheehan Family Cos. to disgtribute to grocery stores, liquor stores, bars, and restaurants in Connecticut, Maine, New Hampshire, Rhode Island, Vermont, and upstate New York. It successfully launched earlier this year in Massachusetts.
The expansion now brings Two Roots availability directly to a total of ten states. (including California, Michigan, and Arizona).
The launch includes Two Roots’ three core non-alcoholic craft beers, including 2019 Gold Medal winner Enough Said, a crisp Helles; 2020 Bronze Medal winner Straight Drank, a West Coast-style IPA, and New West, an East-meets-West style IPA. All three styles are available in six-packs of 12 oz. cans.
“We are thrilled to partner with the Sheehan Family Companies in these key states as we execute our expansion plan across the country,” said Ron Goodson, Two Roots’ president/CEO.
“The robust Sheehan distribution network, their strong retail partner relationships, and attention to our brand in the market will continue to accelerate the popularity of the non-alc craft beer growth phenomena. We are extremely confident in how Sheehan will represent Two Roots to meet the growing consumer demand for our ultra-premium, non-alc craft beer.”
“The non-alcoholic craft beer category continues to be in high demand,” said Robert Hodson, Director of Corporate Brand Management, Sheehan Family Companies. “The Sheehan Family Companies is excited to expand our partnership with Two Roots, bringing their incredible non-alcoholic craft beer offering to retailers and consumers across the Northeast region.”