Twisted Tea Hard Iced Tea, the nation’s No. 1 hard iced tea brand, is partnering with Sesame3, a web3 platform for brands, to launch its first-ever NFT. And unlike most branded NFTs, Twisted Tea’s NFT Drop provides real-world value to users and can be held, sold and purchased using traditional payment methods without a crypto wallet – making it one of the most accessible branded NFTs to hit the market.
To celebrate the launch, Twisted Tea is giving its first-ever NFT to one superfan who will get their photo on the back label of up to 100 million Twisted Tea cans to roll out across the country. Beginning July 25, Twisted Tea fans can visit TwistedTea.com/NFT to submit their photo and tell the brand why they deserve to be on a back label for a chance to win the Twisted Tea NFT. One winner will be chosen on Aug. 3.
“Celebrating our fans is a part of everything we do, so our first-ever NFT had to reward them with something big,” said Erica Taylor, brand director. “For 15 years and counting, we’ve featured more than 750 fan photos on the back of every Twisted Tea bottle and can that shows off how our fans keep it twisted. And while we might not know a whole lot about NFTs, we do know our fans are sure to go wild for a chance to get their face on millions of Twisted Tea labels. Partnering with the NFT experts at Sesame3, we’re excited to celebrate our community in a totally new space.”