101 Studios has optioned the best-selling book, Under the Influence, which tracks the rise and fall of the Busch family. The Busch family arrived in the U.S. as German immigrants. Their entrepreneurship and business smarts brought them great wealth.
The book covered five generations of the family, delving into the rise of Anheuser-Busch and the family battles for control of the brewery. The producers are currently looking for a writer to turn the book into film.