The campaign will involve Truly’s biggest media investment ever, opening with a TV spot on Saturday Night Live featuring Dua Lipa May 22.
No One Is Just One Flavor stems from the insight that Truly’s drinkers crave flavor and variety in everything they do – from experiences to their beverage choices. “Our drinkers are authentically true to themselves and proud to show off the many flavors that make them who they are,” said Truly VP Don Lane. “No One is Just One Flavor is a rallying cry to encourage our fans to keep fearlessly exploring the many distinct sides of themselves, because it’s these unique qualities that make life fun, interesting, and joyful.”
In addition to TV, No One Is Just One Flavor will be supported by Truly’s biggest media investment ever and fully integrated across out-of-home, point-of-sale, digital and social. Drinkers will be invited to show off their own distinctive personalities through Instagram-able outdoor activations in New York City and Los Angeles. Each installation will feature hundreds of fractalized mirrors that will generate thousands of angles and reflections for passersby to interact with and share via social media.