True Myth, part of the Baileyana Winery portfolio, has partnered with the environmental non-profit Outdoor Alliance to launch the “Into the Wild” program. As part of the partnership, True Myth has donated $10,000 to Outdoor Alliance which will directly support campaign and policy work on public lands across the U.S, helping to preserve the landscapes that we love.
“With True Myth’s Into The Wild campaign, we wanted to take our appreciation for nature a step further. We have great respect for Outdoor Alliance’s conservation work so knew we could make a bigger impact through this partnership,” said Jeff Ngo, Senior Vice President for WX Brands. “Together, we encourage True Myth fans to go ‘into the wild’ this spring and take action to protect the outdoors.”
As part of the partnership, True Myth and Outdoor Alliance invite wine drinkers as well as outdoor enthusiasts to participate in a social media sweepstakes running from March 1 to April 30. The sweepstakes offer people the opportunity to win the ultimate outdoor getaway to California’s Central Coast. The grand prize trip will include airfare for two people, hotel accommodations, exclusive winery visits to Baileyana Winery in San Luis Obispo, Calif., and outdoor excursions. True Myth and Outdoor Alliance will co-sponsor the sweepstakes through in-store and digital activations.
Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands and ensure those lands are managed in a way that embraces the human-powered experience.