Trinchero Family Estates said it will be the sales, marketing and distribution partner for Hanson of Sonoma® Organic Grape-Based Vodka with distribution rights for North America.
The partnership is a significant addition to the Trinchero Spirits & Specialty Beverage division, founded in 2012.
The Trinchero Family Estates and Hanson of Sonoma strategic partnership taps into shifting alcohol beverage growth trends. Notably, the spirits industry – up 2% – has grown for 24 consecutive years, with support from vodka – up 1% and the largest spirits category by far.
The $20+ craft vodka segment where Hanson of Sonoma Organic Vodka resides has seen impressive growth – up 9% at retail2 – and craft cocktails have gained and maintained strong consumer interest on-premise, Trinchero said.
The small-batch vodka retails at $30 and is distilled seven times in a hybrid pot and column still, infused with hand-peeled and hand-chopped organic fruits and vegetables, and bottled at a craft distillery in Sonoma, California.