Under a multi-year agreement, InnerWorkings Inc., a marketing execution firm, will manage the execution of all in-market point-of-sale activity — including fixtures and displays, branded merchandise, creative services, and warehousing and logistics through a dedicated team and a single technology platform — across the Trinchero Family Estates (TFE) portfolio.
InnerWorkings is to help provide unmatched brand consistency, transparency, and visibility. InnerWorkings’ scalable VALO software platform will aggregate seasonal campaigns for TFE and provide a robust reporting suite with enhanced ability to collaborate and analyze, driving better decision making and reducing waste within the supply chain.
“The capabilities and expertise of InnerWorkings allow us to streamline many of our own processes and ensure that our marketing and sales teams are spending their valuable time building and selling our portfolio of over 40 brands. With an infrastructure to allow for flexibility and future growth, InnerWorkings’ solution really hits the mark,” says Dave Derby, senior VP of marketing for Trinchero Family Estates.