Trinchero Family Estates said it acquired Tres Agaves Tequila and organic mixers from Tres Agaves Products, LLC, a partner since 2012.
Tequila continues to grow exponentially in retail, making the acquisition an important one for Trinchero Family Estates, the world’s second largest family-owned winery, Bob Torkelson, CEO/president, said.
“Based on the tremendous growth in the Tequila category, we are excited about continuing our work on the brand, and we appreciate the support of founder Barry Augus and his team throughout the duration of our partnership. We’re proud of what we’ve built – Tres Agaves has grown 10x since we first started selling the brand eight years ago, and we know with the reputation and quality of this brand we can expect more success.”
Tres Agaves has been a critical part of the growing TFE spirits portfolio which also includes Hanson of Sonoma Organic Vodka, Amador Whiskey Co. and Trinchero Vermouth.
The Tres Agaves line is an organic line of Tequilas and mixers that was founded by Barry Augus in 2008 with cocktail-ready agave nectar and quickly grew to include Tequila as interest and demand for organic spirits and mixers steadily increased over the last decade. All Tres Agaves Tequilas will continue to be crafted in Amatitán, Tequila Valley, Mexico, and the mixer production will remain consistent as well.