The move will see Luxury wine production focused at the Beringer (Pratt Ave.) winery and Masstige wine at the Paso Robles winery. Luxury winemaking at Sterling Vineyards will be consolidated on-site. Winemaking at Beaulieu Vineyard will be devoted to luxury products only.
Winemaking at the Chateau St. Jean winery in Sonoma County will be moved to Beringer, but all hospitality and direct-to-consumer functions will continue at the Chateau St. Jean facility.
The Paicines winery on California’s Central Coast will be sold, as will a small number of vineyards and land holdings.
” These initiatives will enable brands recently acquired from Diageo to benefit from the positive transformation already undertaken with the Company’s established portfolio, and are consistent with strategic plans announced at the time of the Diageo Wine acquisition,” the company said.