Molson Coors Beverage Co. said Topo Chico Hard Seltzer will release its second variety pack and first-full flavor extension — Topo Chico Margarita Hard Seltzer Variety Pack — next year.
“Most of the prepackaged margarita flavored options out there right now taste artificial and nothing like the actual cocktail,” said Matt Escalante, senior director of hard seltzers at Molson Coors. “With Topo Chico Margarita Hard Seltzer, we’re capturing the complexity of a real margarita in hard seltzer form infused with lime, salt and tequila notes and lightly sweetened with agave. We can’t wait for drinkers to try it.”
The Topo Chico Margarita Hard Seltzer Variety Pack will feature four tropical flavors, including Signature Margarita, Tropical Pineapple, Strawberry Hibiscus, and Prickly Pear, each in 12 fl oz cans and with 100 calories and 4.5% ABV per serving.
Topo Chico is distributed in conjunction with Coca-Cola Co., whose chief of new revenue streams, Dan White, said:
“The Coca-Cola Company has been pleased with its relationship with Molson Coors to bring Topo Chico Hard Seltzer to market and shake up the seltzer aisle. We love to see the consumer response and believe Molson Coors will bring yet another cutting-edge innovation to the category with Topo Chico Margarita Hard Seltzer that will not only win with existing fans but recruit new drinkers into the hard seltzer category.”