For the third consecutive year, Michelob Ultra (Anheuser-Busch) will sponsor “Team Ultra” at this year’s TCS New York City Marathon. Team Ultra is a group of 95 runners who wear a coveted Team Ultra bib. To get the bib, runners will need to incorporate plogging into their fitness routines as well as share what they do to help make the environment a better place.
Plogging is a combination of jogging with picking up litter (Swedish: plocka upp). It started as an organized activity in Sweden around 2016 and spread to other countries in 2018, following increased concern about plastic pollution. As a workout, it provides variation in body movements by adding bending, squatting and stretching to the main action of running, hiking, or walking.
By adding plogging – a fitness trend that first originated in Sweden and is a combination of jogging while picking up litter – to the training experience, Team Ultra runners will do good for the environment while doing good for themselves.
“We are proud to bring Team Ultra to the TCS New York City Marathon for the third year, giving 95 of the more than 50,000 runners who are unable to secure a bib a chance to take part in the world’s greatest marathon,” said Azania Andrews, Vice President of Michelob Ultra. A-B recently added Keep America Beautiful to the Team Ultra family connecting our brand’s commitment to the enjoyment of running with Anheuser-Busch’s longstanding commitment to environmental responsibility.