Tioga-Sequoia Brewing Co. (Tioga-Sequoia) pledged to donate 1% of annual sales for five years to revitalize and restore communities and the more than 379,000 acres of Central Sierra Nevada forest devastated by the Creek Fire.
The Creek Fire is the largest single wildfire in California’s recorded history, currently at 70% containment. Tioga-Sequoia’s donation is expected to total at least $20,000 in its first year, and is being made through the Central Sierra Resiliency Fund, which has become a member of the “1% for the Planet” program.
1% for the Planet is an alliance of over 4,000 business and individual member companies, like Tioga-Sequoia, that annually give back at least 1% of their sales to a worldwide network of nonprofits focused on maintaining a healthy planet. To date, the “1% for the Planet” network has contributed more than $265 million to partner nonprofits since 2002.
“Our brewery was founded on our passion for the craft that goes beyond beer to connect our community with our surroundings,” said Michael Cruz, President, Tioga-Sequoia Brewing Co. “After witnessing the devastation of the Creek Fire in our own backyard forest, we were compelled to help in the short term with humanitarian relief and in the long-term to assist restoring the communities and wilderness damaged by the Creek Fire. We are excited to partner with the amazing group of volunteers behind the Resiliency Fund, and begin to put our ‘1% for the Planet’ commitment to work while creating more opportunities for the future.”