Tinto Amorío announced today that it is releasing its first sparkling wine cocktail – Red Wine of the Summer – with limited availability in New York and online. The flavor is based on a Spanish wine cocktail, Tinto de Verano, which originated in Cordoba, Spain, in the early 1900s. The flavor is in a new cocktail category – sparkling wine cocktails – and features a low-calorie profile, natural ingredients, and a refreshing lemon spritz.
“We are excited to get Tinto into the hands of millennial consumers,” said Anish Patel, CEO & Founder. “Millennials have started to shift consumption habits towards products that have an authentic story and deliver an experience.
“We already know they want more sparkling beverages, natural and low-calorie options, as well as premium products, but they also crave something that’s new, and something that they can talk about and believe in. We check all of those boxes,” he said, adding:
“We aren’t just packaging wine in a can as most of the industry is trending towards. The only innovation in canned wine is in the packaging. We are introducing a brand-new cocktail category, flavor profile, and authentic experience to consumers who are looking to get to know brands and products on a more intimate level.”
Retail: $20. Tinto’s first cocktail is 110 calories, made with natural ingredients, and with no artificial flavors, sweeteners, or preservatives. It’s also gluten free.