the Kraken Rum, the world’s top-selling dark rum brand, released three new canned cocktails: Kraken & Cola, Kraken & Ginger Beer and Kraken Rum Punch. With the U.S. RtD market expected to continue to expand at a compound annual growth rate of more than 13% until 2030, “we’re eager and thrilled to introduce a new and convenient way for consumers to enjoy their favorite rum cocktails in three carefully curated flavors,” said Lander Otegui, SVP-Marketing at Proximo Spirits. “As one of the only dark rum-based RTD offerings on the shelves, our Kraken Rum cocktails offer an unexpected way to add a little extra fun to your summer plans whether you’re sipping at home or on an adventure at sea.”
Named for the sea beast of myth and legend, Kraken is celebrating its newly released ready-to-drink cocktails by giving rum drinkers a chance to win a squid spotting expedition around the island of Roatan in Isa Guadalupe. To enter the Krak Open Summer Sweepstakes and a chance to win an all-expenses-paid trip to spot a real-life kraken, visit KrakOpenSummer.com.
Kraken Rum ready-made cocktails are 5% ABV and sold in 4-pack cans as well as a variety of single-serve tray packs in Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Maryland, Massachusetts, Minnesota, Missouri, Ohio, Rhode Island, Tennessee, Texas, Washington, and Wisconsin at $12.99 MSRP.